According to the Global Wellness Institute, wellness tourism is defined as “travel associated with the pursuit of maintaining or enhancing one's personal wellbeing.” This differs from traditional travel in that it puts physical and mental health above tourism, work, or even a desire for adventure.
Apr 1, 2024
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What is wellness tourism in Thailand?
Wellness experiences in Thailand include traditional Thai massages and spa treatments, yoga retreats, meditation programs, and detox cleanses. Popular wellness destinations in the country include Chiang Mai, Koh Samui, Phuket, and Hua Hin, each offering unique experiences.
Which is the biggest market of wellness tourism?
Wellness Tourism Market Regional Insights
North America dominated the market, accounting for 39.7% of total sales in 2022. This is attributable to an increased emphasis on mental and physical wellness, as well as a high discretionary income.
Which country has the highest number of wellness tourism?
The US is the top destination for inbound international wellness tourism, with 7.1 million international, inbound trips. Europe and high-income Asian countries are primary sources of wellness tourists traveling to the US. Domestic tourism accounts for the majority (94 percent) of wellness trips in North America.
What is the demand for wellness travel?
Benefits of Wellness Tourism
The market was valued at $814.6 billion in 2022 and is projected to grow by 12.42% CAGR from 2023 to 2030. The robust figures indicate the increasing demand for wellness tourism and the shift in people's intent to travel.
Feb 21, 2024
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